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Beginning in May, the TV app will become the place to go for those same movie and TV show digital purchases on Apple TV. And lastly, it provides easy access to your iTunes TV show and movie purchases or rentals. The Apple TV app also has a sports component, offering live scores and notifications for close games. The “Watch Now” tab offers personalized picks suited to your own tastes and pulls from many different popular video subscription apps. It is now a preinstalled app on all iPhone, iPad, and Apple TV devices.Īpple positioned the app as a modernized TV guide: it’s an all-in-one hub for finding recommendations on shows to watch. The Apple TV app was first announced in October 2016 and launched on the fourth-generation Apple TV and iOS devices at the time.
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We have no idea how much Apple TV Plus will cost per month or whether you’ll be able to bundle it with the company’s other services at a discount. When will I be able to watch Apple TV Plus?Īpple says it will share pricing and availability details for Apple TV Plus this fall, but didn’t get more specific than that. Apple made no mention of a way to stream Apple TV Plus via popular desktop browsers like Chrome, Firefox, or Microsoft Edge.
On the web: Same goes for web browsers. Native apps for these platforms, at least right now, don’t seem to be in the cards. That’s a huge hole if the company is hoping to make these high-profile shows accessible to as big of an audience as possible. #Starz app for mac android#
On Android or Windows: Though it announced a TV app for several platforms (even including Fire TV), Apple gave no indication that the service and its originals will be available on Android or Windows. No Hollywood movies or past TV hits to speak of. There’s no older stuff to endlessly scroll through as we tend to do on Netflix or Prime Video. 
Instead, the Apple TV Plus service focuses exclusively on Apple’s own original programming.
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A true Netflix or Amazon Prime Video competitor: As Peter Kafka correctly predicted at Recode, Apple is not (yet) building a full streaming service that mixes originals and licensed programming like its rivals. The service will be ad-free (since you’ll be paying for it) and Apple plans to launch in over 100 countries. The best we got was a short glimpse of an Apple TV Plus row with flashy animations during today’s keynote. It will likely have its own dedicated tab or section of the TV app, but Apple didn’t go into the specifics on that at today’s event - and the website on Apple TV Plus is extremely light on details. It will actually be accessible through the Apple TV app on iOS, Mac, and other platforms. Even Oprah’s on board.īut Apple TV Plus is not its own app or a separate experience. And Apple has poured money into forming a star-studded roster of talent working to produce programming that can hopefully stand equal with Netflix’s best shows. When it launches this fall, Apple TV Plus will be the exclusive way to watch that content. What is Apple TV Plus?Īpple TV Plus is a video subscription service that will feature Apple’s growing list of original TV shows and movies. How does all the new TV stuff fit together? Let me do my best to lay it out in a way that makes sense. The company would tell you that the Apple TV is the best way to experience all of this art and content.Ĭonfused? It was easy to miss some of this or get mixed up, especially when Apple lumped these announcements together with a new credit card and magazine subscription service. Starting in May, the Apple TV app will offer add-on paid subscriptions and will be able to stream some shows and movies from Apple’s partners like HBO without bouncing you out to a third-party video service.Īll of this is separate from Apple TV the product, which is a streaming set-top box you can buy in stores today and important to Apple's living room ambitions. Apple still has a lot to prove with its new subscription services
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